Creating experiences
you'd get out
of bed for!

Charlie Boutflower pronounced Bo'flower

An emphasis on fun.

I'd like to think I'm fun. I try to enjoy every minute of every day. I'm always smiling, trying to see the silver lining. A glass half full kind of person. I'm also always trying to make those around me smile and, as a creative, with the tools in my hands to shape other humans' experiences, why would I want to create something boring?!

Creative Lead.

I have been in the experiential sector for almost 8 years, with a background in architectural design.For the last few years I have been focused in the more conceptual world. I’m interested in the creative idea and the storytelling. To understand and identify a need, then bring it to life through creative design aka storydoing.I strive to make all the experiences I work with relatable, exciting, and most importantly – fun for fans!

Scroll further for a flavour of my favourites (tongue twister intensional)

We created a smart, high impact kit, built to resemble a Brooklyn street in all its details. Designed to be reused and downscaled.

BRINGING THE SHARED SPIRIT
OF BROOKLYN TO THE UK

Just like resourceful Brooklyn locals, we will use a mix of diverse assets that work together, to create something greater than the sum of its parts.

We were tasked to create an over-arching concept for BMW to utilise as main sponsor for the 2022 European Championships.

The first ever games to be
Powered by Joy

BMW inspires and amplifies positive energy from fans and athletes to power the fan experience at the European Championships.

We celebrated in style for MINIs 60th birthday. With the Electric Avenue we disrupted the festival in a totally new way.

David George Director MINI UK 2019

“I have never seen a brand come to life in the same way, it wasn’t just an experience, it was the perfect MINI experience... Collectively, you brought MINI ‘optimism’ to life, and I couldn’t have been prouder.